In today’s rapidly evolving times, the retail banking industry is facing one of the most significant transformations of all time. With all aspects of our lives changing in the blink of an eye, it’s impossible to expect that banking is going to stay the same as it was fifty or even five years ago.

Competition is fierce, and for a bank to succeed and attract new clients, it has to develop a new and modern service approach. Yet it’s not a secret that traditional banks sometimes are inefficient and deliver complicated and lengthy procedures.

There’re also neo-banks, that promise to bring fast and digitized user experience. However, they all make a similar mistake. Instead of providing one useful, and at the same time an intelligible product, fintech banks design tons of apps that have numerous complicated features that no one understands and don’t even bother to figure out how to use them.

And that's just traditional banking services. Want to add complexity? Throw in the whole "alternative world" of virtual assets - everybody talks Bitcoin nowadays, right? The dificulties start when you actually try to buy your first bit of Bitcoin or Ethereum. You will soon realize that your bank will not give you any guidance and you will have to learn the whole new way of keeping and managing your assets all by yourself. As a result, a consumer jumps from one app to another, opens several accounts and in the end loses interests, time, and thereby money.

The problem with retail banking is that instead of digging to the core of the problem, service providers make the same issues covered with the new design. Every day, a new app enters the market, yet there’s a long way to go, as only half of the European consumers use internet banking as the first choice for financial operations.

Nonetheless, the demand is slowly growing, but what it needs isn’t another service with the same features. What is needed is someone on your side to help you navigate the thousands of offers available out there, and find what’s right for you.

One App for All Your Banking Operations

Some of you might’ve heard of the PSD2 regulation that opens banks for better customer experience. After passing the directive, banking institutions, including traditional and neo-banks, have to provide their customer data (transaction history, balance) to licensed third parties through open API’s (application programming interface).

PSD2 is intended to transform regular banking procedures and make them more user-friendly and transparent to the public eye. It inspired us to look for ways to make customers feel more confident with mobile banking and improve their trust and satisfaction with personal finance.

That was the answer we longed for: not another bank, not more complex features, but an app that delivers an experience beyond banking with the most user-friendly navigation possible. The new directive opened doors for users to aggregate their accounts and link them to one platform. This approach ends the struggle of handling a large number of apps. While at the same time, we ditch baffling finance terms and try to find ways to transform banking journey into something actually enjoyable.

OSOM is pursuing to become the only app users need to stay on top of their assets. We aim to incorporate it all: virtual asset exchanges, wallets, bank accounts, payments. Operations are meant to be fast and easy to understand because better understanding is key to feeling comfortable with financial planning and administering.

It’s Time to Be OSOM

At OSOM user experience comes first. Our plan is to design an easy-to-navigate dashboard, where you can check all your assets, see virtual asset and bank balances, and proceed with payments.

So, if you are interested in trying our app, we want to dig deeper into our OSOM features:

OSOM wallet

If you’re not familiar with digital wallets, it can be challenging to pick the right one that would ensure high security for your virtual assets and efficient currency distribution. Therefore, OSOM allows you to connect all the wallets you already have and manage everything on one platform. In addition, we also integrated our own wallet feature that supports payment and exchange functions.

OSOM exchange

Whether you are an expert virtual asset holder or willing to experiment, we can guarantee the best exchange rates from reliable sources with no hidden costs. OSOM offers an innovative feature to connect all your exchanges accounts to one platform. This way, you don’t miss where your virtual assets are and what they’re worth.

Later on this year, OSOM is launching its own exchange. We are building a trading platform that enables selling and buying virtual assets to different crypto and fiat currencies. Our team is working on developing a clear onboarding process and ways to make a virtual asset circulation as smooth as possible.

Payments

Fast, secure, and integrated. That’s the way of making payments through our app OSOM. Thanks to PSD2 regulated account aggregation, this autumn we are introducing an improved fiat payment system.

The directive empowered us to develop a platform which allows linking all your accounts to one app and speeding-up the transfer process by clicking on selected profiles. After the money is sent no need to wait, you can check a dashboard and instantly see the payment status.

Budget analysis

We plan big. So, after starting the virtual asset and fiat payment function, we are going further. Our plan is to connect both virtual asset and fiat functionalities and let users analyze their assets and plan budgets. The intuitive feature can help to optimize spendings, ease budgeting, and assist in gauging financial status.

Secure infrastructure

As a new user, you might be conscious of your safety and privacy. We want to ensure you that OSOM provides the highest security levels, and continuously works on enhancing these settings. Our technology follows up with the latest regulations and policies and immediately implements them to the app to protect your data from external perils. Our services are regulated by European regulators in Belgium and Estonia, we are subject to GDPR like any European business, and we go through regular internal and external audits to minimize the risks.

Benefits of Using OSOM

We understand you might be a bit skeptical at first. After all, the current retail banking landscape made it complicated to surprise users. Yet we invite you to join us on our journey to the more efficient and trustworthy finance experience. It’s free to join, take a look around.

We aim to optimize every detail of our service and help you to save time and thereby money. Because instead of trying to get a grip on all different apps, you will have everything on one. OSOM also offers payment tracking, monitoring spendings, digital money transfers, wallets, and virtual asset growth status updates, so you don’t have to worry about doing all the math yourself. And if you have any ideas on what we could add more, drop us a feature idea in the support channel inside the app.


When the world is moving so fast, and all parts of our lives are transforming, it’s vital to adopt a modern finance system, although it might be not even a bank. We don’t need more apps with the same features. We need one that has it all. That’s what we are delivering with OSOM. Try OSOM yourself and join us in making daily finance management as simple as possible.