In addition, 27% of millennials stated that currently, they don’t get any financial advice at all (YouGov survey, 2018, Financial Times). When the same group was asked about their preferred method for obtaining financial advice in the future, 40% responded that the bank would be their first choice. Knowing this, is it any surprise that a financial crisis occurred not long ago?
So why, in the 21st century, are people relying on parents for advice rather than getting professional assistance? Well, the answer is rather simple - it is difficult to find competent help and is often perplexing and challenging to understand, especially when you have to manage multiple accounts and perform multiple financial operations each day. Understanding how to better save money should not be a luxury, but a right. You should understand your personal finances!
When faced with the challenge of managing several accounts, administering tokens and fiat and combatting bureaucracy, it results in less than optimal financial management, and possibly excessive spending and unideal investment decisions. The leading cause for all these problems is clutter, including apps that don’t solve the any real issues. Younger users don’t grasp complicated concepts, yet, far too often, application developers don’t seem to bother.
Here’s where UX comes in to help eliminate the vicious cycle.
The Importance of UX in Finance and Money Management
What Is User Experience?
User experience refers to a customer’s journey through a system. It’s the way a platform or app interacts with users and how satisfied users are with the product. Generally speaking, it is about the relationship between people and digital products.
To better understand the potential of UX, let's dig a bit deeper. A 2017 Digital Banking Report indicated that removing friction from the customer journey would be the top priority for the retail banking industry in 2018.
Although the financial industry is evolving to slowly eliminate friction, many service providers have lost their versatility. When it comes to banking, a customer wants to open one app and find all the relevant features and information right there. Yet removing complex functionalities shouldn’t be the answer to how to create more coherent app navigation.
Why Should Companies Pay More Attention to UX?
Within a few seconds of scanning a website, mobile application, or software, a user immediately knows whether or not it meets their needs. More specifically, 94% of users will abandon a website that has a lousy design or complicated site navigation.
So where does this leave us? Most developers focus on speed and a system’s performance without actually considering a person’s reaction speed. This echoes the main point of UX - to look through the eyes of a user.
However, humans are not the only ones to judge. Advanced web crawlers analyze a website through the eyes of a physical user. When a site has poor UX, search engines rank it lower or eliminate it entirely from search results. If you're offering a product to the world, it is more vital than ever to master excellent UX - so what's the solution?
We Have an OSOM Solution
At OSOM, UX comes first. Therefore, we developed a digital solution that does not only serve its purpose but is also easy to use. There are already millions of finance apps, so instead of spamming users with the same thing, we focused on creating a seamless user experience. We offer a versatile product which is also easy to navigate and understand.
Our app is designed to facilitate everyday banking operations and financial management. We combined essential features and added more so that users can always stay on top of their assets.
We carefully assessed our audience to better understand their needs. It helps to be a few steps ahead to better serve our customers.
OSOM wants to make both crypto and money exchange as painless as possible and constantly evolve to be even better tomorrow. Whether you own tokens, fiat or both, it’s easy to make transfers, exchange currencies, and allocate funds between your accounts. Sounds OSOM, doesn’t it? And best of all, you don’t need to have a Master's in finance to understand our app.
We believe that a user-friendly financial management platform (aside from integration with various devices and comprehensible usability) must:
- Show real-time account balance information;
- Make money monitoring fast and simple;
- Make cash administration efficient;
- Make sure billing operations run smoothly;
- Be able to reach contacts in different locations;
- Use advanced technology to expedite processes;
- Efficiently integrate global alternative payment methods (APM);
- Offer 24/7 customer support;
- Provide adjustable bank and account management systems.
Many users choose to use OSOM because they are sick of poor service. Whether you want to make a quick transfer to your friend’s account to pay for lunch or you want to buy Bitcoin, it helps to have professional guidance by your side. In addition to financial advice, we also offer beneficial tips and further help. Now you can pay, save, spend, invest, and get advice all within one easy-to-use app.
Financial jargon may be complicated, but it shouldn’t affect your personal asset management. If you need to outsmart an app to find information, it’s time to look for a new app. We get the struggle - which is why we decided to solve your issue with better UX. Managing your finances should be easy and simple. We do it for you. With only one OSOM app.