Even more, 27% stated that currently, they don’t get any financial-related advice (YouGov survey, 2018, Financial Times). When the same group was asked about their preferred means for obtaining financial advice in the future, 40% answered that the bank would be their first choice.
So why, in the 21st century, are they still relying on our parents instead of professional assistance? Well, the answer is rather simple - competent help is perplexing and challenging to understand, especially when the younger generation has to manage multiple accounts and perform tens of financial operations per day.
When faced with the challenge of managing several accounts, administering tokens and fiat currencies and fighting bureaucracy, it results in poor financial management, and even more inadequate spending and investment decisions. The leading cause for all these problems is clutter and similar applications that don’t solve the perplexity. In the end, it’s a circle where younger users don’t grasp complicated concepts, but application developers don’t seem to bother.
Here’s where UX comes in to help the vicious circle...
The Importance of UX in Finance Management
What Is User Experience?
User experience is the customer’s journey through a system. It’s the way a platform or application interacts with visitors, how it affects their satisfaction levels, and assists requests. Generally speaking, it’s a relationship between people and digital devices.
To understand the potential of UX, we have to dig deeper into its core. 2017 Digital Banking Report showed that removing friction from the customer journey was the focal trend for the retail banking industry in 2018. It’s evident that people don’t have time and patience to figure out the given content, neither is it their responsibility anymore.
Although the finance industry is evolving and slowly eliminating friction, many service providers lose versatility. When it comes to banking, a customer wants to open one app and find all relevant features and information. Yet removing complex functionalities shouldn’t be the answer to coherent app navigation.
Why Should Companies Pay More Attention to UX?
Within a few seconds, a user scans a website, mobile application, or any software and immediately knows whether it serves his or her needs or not. To be more specific, 94% of users will leave a website with lousy design and complicated site’s navigation.
Where does this leave us? Most developers focus on operation speed and the system’s performance, without actually considering a person’s reaction speed. This echoes the main point of UX - looking through the eyes of a user.
However, humans are not the only ones to judge. Advanced web crawlers analyze a website through the eyes of a physical user. When a site has poor UX, search engines rank it lower or eliminate entirely from search results. Yet it’s only a few details of why it’s vital to master UX for any service, so what's the solution?
We Have an OSOM Solution
At OSOM, UX comes first. Therefore, we developed a digital solution that does not only serves its purpose but is also easy to use. There are already millions of finance apps, instead of spamming users with similar stuff, we want to focus on their experience whilst using our platform. We believe that this way, we can offer a versatile product which is also easy to navigate and understand.
Our app is designed to facilitate daily banking operations and finance management. We combined essential features and added some more so that now users can be on top of all their assets.
We carefully analyze our audience to understand their needs. That helps to be a few steps ahead to serve our customers.
With OSOM we want to make both crypto and money exchanges as painless as possible and prioritize constant evolution so that we can be even better tomorrow. Whether you own tokens or only have fiat currencies or both, it’s simple to make transfers, exchange to other currencies, and allocate funds between your accounts. Sounds OSOM, doesn’t it? And you don’t even have to have a master's in finance.
We believe that a user-friendly finance management platform, besides integration with various devices and comprehensible usability, has to:
- Show real-time account balance information;
- Make capital monitoring easy and fast;
- Make efficient cash administration;
- Smooth-running billing operations;
- Be able to reach contacts in different locations;
- High-end technology to expedite processes;
- Efficient integration of global alternative payment methods (APM);
- Be prepared for customer support 24/7;
- Adjustable bank and account management systems.
Many users choose our service because they are tired of poor customer experiences. Whether you want to make a quick transfer to your friend’s account to split lunch or you’re keen to buy Bitcoin as the price went down, it helps to have some professional guidance on the side. As well as a financial service, we also offer beneficial tips and help. Now, you can pay, save, spend, invest, and get advice all within one app.
Financial language is complicated, but it shouldn’t affect the way you manage your assets. If you have to outsmart an application to find the information you are searching for, then it’s time to look for a new app. We know the struggle and found an efficient way to solve it by focusing on user experience. Managing finance doesn’t have to be painful - our clients don’t have to worry about where their money went or how to be on top of several accounts with different currencies. We do it for them. With only one OSOM app.